LOS ANGELES, WASHINGTON DC, CHICAGO
The business systems division of Panasonic North America needed places to demonstrate the products and solutions that they could offer to new and existing customers. They decided to place showrooms in 3 strategic regional locations, each appealing to a predominantly different market. We designed each as a remodel of spaces in their existing facilities. The intent of each design was to provide a dramatic environment that was flexible enough for a variety of demonstrations yet designed to allow for a very choreographed sequence of presentations.